WELCOME project will carry out a study on the level of Internationalisation of Kazakhstani and Chinese universities, incoming university stakeholders’ indicators, and marketing actions; create a portal of Kazakhstani & Chinese Universities for Internationalisation;  establish Service-Oriented International Relations Offices;  train the International Relations managers and staff; develop and implement Strategic & Marketing plan for internationalisation on the institutional level.

The cooperation between institutions involved in the project will put together their needs and concerns, by introducing the Strategic and Marketing plan in Intrenalisation and  building  an online platform where Kazakhstani and Chinese Higher Education Institutions present their offer (teaching and research) with a perspective in attracting students, teachers, and researchers.

SPECIFIC OBJECTIVES

  • To carry out a study in Internationalisation of Universities, incoming university stakeholders’  indicators, and marketing actions
  • To create a portal of Kazakhstani & Chinese Universities for Internationalisation
  • To establish Service-Oriented International Relations Offices at the Universities
  • To train the International Relations managers and staff
  • To develop and implement Strategic & Marketing plan in Internationalisation on the institutional level

 

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